EHO. A Cultural Experience is an exhibition. It applies the social media model: practices, structure and language to the museum’s space to make it relevant to the visitors who like, share and comment every day on the networks. EHO is a fashion exhibition because my process starts in fashion. It was developed as my master project for the MA Fashion Curation at London College of Fashion.
EHO is made of 7 videos, the objects of the exhibition. Then, EHO is a virtual exhibition adaptable to VR. Finally, EHO is a smartphone app, to be used in the exhibition space, fostering interaction and participation of the audience. With the AR technology, the user can ‘pin’ images or text digitally on the museum’s walls as responses to the videos exhibited. EHO becomes the visitor’s exhibition who becomes the user of the museum’s space.
When: December 2016
– Concept Development
– Creative Direction
This project was judged worthy of a distinction by London College of Fashion professors’ team.